當前位置:首頁 > 電商 > 網絡營銷 > 合一集團金投賞專場:網綜新玩法,營銷更有趣

                      合一集團金投賞專場:網綜新玩法,營銷更有趣

                      時間:2016-12-29  來源:  作者:  本文標簽:

                       10月19日,主題為“網綜新玩法”的金投賞“合一集團專場”在上海成功舉辦。作為視頻行業的領先者,優酷在網絡綜藝內容生產、制作、營銷等方面有著自己獨特的想法,而今年《火星情報局》作為優酷全新網綜,除在內容上大受歡迎之外,其花樣出奇的營銷方式更是突破傳統,1.5億元的招商總額創下了網絡綜藝的招商記錄,內容加營銷共同發力成就了這檔現象級的網綜IP。bEH精選傷感唯美短篇散文_詩詞_句子_摘抄_欣賞

                      圍繞《火星情報局》以及網絡綜藝的打造、營運、創新以及內容營銷等話題,優酷土豆營銷副總裁崔延寧、優酷土豆娛樂節目中心總經理宋秉華、銀河酷娛創始人CEO李煒、聯合利華清揚品牌副總監唐潔共聚臺前,探討新時代里網絡綜藝的新玩法。內容營銷玩出新花樣bEH精選傷感唯美短篇散文_詩詞_句子_摘抄_欣賞

                      《火星情報局》第一季可謂名利雙收。一方面這與節目本身在內容層面上的優質有關,極具網感的話題和內容收獲了大批網友的青睞,另一方面,節目在行業內也開拓了很多新的營銷手段。第一季節目成功讓清揚、農夫山泉、RIO、vivo、韓國夢妝、攜程旅游、老壇酸菜這些品牌的認知度和實際銷量得到大幅提升。bEH精選傷感唯美短篇散文_詩詞_句子_摘抄_欣賞

                      優酷土豆營銷副總裁崔延寧將第一季《火星情報局》的內容營銷比作逼上梁山,為了解決多達7個的廣告客戶的權益,做了非常多的創新,努力用更具互聯網和緊貼熱點的創新方式去為廣告主創造滿意的回報。bEH精選傷感唯美短篇散文_詩詞_句子_摘抄_欣賞

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